Himalayan Salt

Basmati rice is a variety of long, slender grain aromatic rice which is traditionally from India and Pakistan. In 2014, India was the largest exporter of Basmati rice, supplying 65% of the trade. Basmati rice is long aromatic grown from many centuries in geographical areas.

Basmati rice is one of the most well-known and internationally recognized geographic indications that comes from Indian sub-continent. Basmati rice has certain unique characteristics, which owe their origin to the genotype and special agro-climatic conditions prevailing in the Indo- Gangetic Plains. Therefore, legislation approved in the Parliament is to own the Trade Mark or Geographic Indication of Basmati for the benefit of the users and fight for the infringement of the word Basmati. In today’s scenario better quality high yielding varieties are available, the area under Basmati rice has gone up and accordingly the production has also increased. The farmer continues to suffer today because he is not getting the correct prices. Today, the need of the hour is bypassing the mandi and thus avoiding extra logistics and tax based costs resulting in the strengthening of the supply chain. The Green Revolution was a golden era in Indian agriculture. Today, the sector requires another similar upheaval. The present scenario looks grim; cereal yields are rising slowly, ground water tables are plunging, and agricultural growth is also very low. Therefore, Indian agriculture needs to change over to better methods in production, sales of Basmati and on the intermediate supply chain to help ride the wave of the rising global food demand.